Moving Culture - Kulture ne Levizje


	moving culture media monitoring

9 MEDIA SPECIALISTS DEVOTED TO MEDIA MONITORING PROPOSES.

SERVICES STARTED IN EARLY 2000.

In 2007 we have captured: 685,396 TV commercials. 81,639 press commercials. 5,931 articles, stories and events.

MEDIA MONITORING

MC Monitoring is the first organization offering independent media monitoring service in Albania. Started in early 2000, developed and supported by Moving Culture, MC Monitoring is well known and offers services to many international companies. Our topical surveys of local printed and electronic media provide a comprehensive coverage of Albanian news, politics, public affairs, business and economy as mirrored by the local press, television and radio. Considering the gained experience and the increasing automatisation of the process this service is continually improving, to best accomplish the clients requirements.

MEDIA MONITORING

"Investing in media for PR or advertising purposes can be a hard-to-take decision. You are about to negotiate for the cost of your campaign. How does one TV or nespaper sell airtime or space in comparison to others? Are they trying to sell you airtime in under-sold time slots with the price of the most valuable ones? What is the average number of spots per commercial break? How does spot placement affect your campaign?

You pay top dollar and all you get in return is ghost airtime, you run your commercials and they go away in seconds. How can you be sure that the booked spots have all been aired in compliance to the negotiated schedule?

What's the competition doing in the mean time? What is their strategy? Is your campaign a drop in the ocean or otherwise excessively and unnecessarily heavy?

With the recent changes in the Albanian media scene, with the creation of new challenging TV, Radio Channels and newspapers, the more the advertising market has been developing, the grater the need for permanent, specialised and specially-tailored monitoring services

SERVICES

In our experience, we have been accustomed to keep up with specific demands that our clients may have. Our company is structured in single units composed of media monitors, data processors and data analysts that can prepare personalized reports and ad-hoc projects as per your request.

• MARKETING ACTIVITIES MONITORING

• MEDIA RESEARCH CONSULTANCY

• NEWS MONITORING

• CREATIVE DATABASE